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Omega Ranchero

In Stock Unavailable

Regular price $1,550.00 Sale

Product Details

Why We Love It

You don't see these often...

Most Omega Ranchero's that come on the market are examples from the original production run between 1958 and 1960. This is different. Omega re-released the model in the late 70s for a very short period of time. Examples on the second-hand market are extremely scarce.

The 36mm stainless steel case features distinct cushioned style lugs. The matte black dial has a dark gray tint to it. Around the dial are printed second indices adjacent to the applied hour markers. Perfectly aged tritium sits next to the markers. 

Dating to circa 1978, the case is unpolished and the dial is nearly mint - A true barn find!

The Story

When launched in 1958, the Ranchero was meant to be Omega’s successor to the Railmaster and Seamaster. Unlike those two watches—tough, purpose-driven, designed for specific professions or pastimes—the Ranchero was meant to do it all, really. Though they featured the same waterproof case design and robust hand-wound movement as its sportier brethren, the Ranchero’s slimmer profile meant that it could—like Ford’s Ranchero—do double duty for both work and play.

The thin profile of the crystal, coupled with the slim case, makes the dial really stand out, an effect that Omega used in many of its dress watches at the time. And the dial of the Ranchero owes much to the Railmaster, with its large luminescent hour markers and hands.

With all that the Ranchero had going for it, it should have been a success. By rights it should have sold as well as its automotive counterpart, which sold so well (over 508,000 units, in fact) that its success prompted Ford’s competitor, Chevrolet, to create a coupe utility of its own—the (in)famous El Camino! However, the Omega Ranchero did not prove to be the runaway hit that the Seamaster was, and Omega discontinued production by 1960.

Today, these limited production beauties are a rarity on the market, with clean examples rarely changing hands publicly. As the oddball in the lineup, they are finally getting the affection they deserve amongst vintage watch enthusiasts!




Omega Ranchero