From its inception, the Omega De Ville line represented one thing: prestige. Introduced in 1960, Omega combined the water-resistant case of the Seamaster line with high-grade movements more commonly used in other references. However, the cases of the De Ville line--in any metal--were thinner and more elegant than their sportier contemporaries.
In such a way, elegance was not substituted for functionality: the De Ville could be worn with a suit and not lose any of its water resistance.
The De Ville went through a series of changes throughout its life. When it was first introduced in 1960, 'De Ville' was not printed on the dial. Instead the line marketed itself through the monocoque design and its sports heritage by keeping the 'Seamaster' name. In 1963, Omega began printing dials with both 'Seamaster' and 'De Ville' at the request of Norman Morris, Omega's United States brand representative; in 1967, the De Ville finally stood on its own, with 'Seamaster' disappearing from the dial completely.
The Seamaster De Ville, Reference 165.007, was offered in many different case materials, from the sporty steel to the dressier gold-capped variant seen here. The gold of the case is echoed in the stick hour markers, lending the timepiece a truly elegant look at an approachable price point. The versatility of the movement that powers it, Omega's Calibre 711, allowed for a sweeping second hand, which is present here.
The De Ville recalls a time of elegance and svelte modern design that was heralded as being the zenith of fashion in its day, and while it is unassuming by today's excessive standards, it is a benchmark to which many brands--including Omega--are slowly returning.
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